Free-Riding and Luxury Brands on the Internet

Free-Riding and Luxury Brands on the Internet

Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Free Riding on Gnutella

An extensive analysis of user traffic on Gnutella shows a significant amount of free riding in the system. By sampling messages on the Gnutella network over a 24-hour period, we established that 70% of Gnutella users share no files, and 90% of the users answer no queries. Furthermore, we found out that free riding is distributed evenly between domains, so that no one group contributes significa...

Free Riding on Gnutella

extensive analysis of user traffic on Gnutella shows a significant amount of free riding in the system. By sampling messages on the Gnutella network over a 24-hour period, we established that almost 70% of Gnutella users share no files, and nearly 50% of all responses are returned by the top 1% of sharing hosts. Furthermore, we found out that free riding is distributed evenly between domains, s...